As millennials and Gen Z ditch beer, MillerCoors is trying to find new ways to win them back. MillerCoors CMO Michelle St. Jacques is presenting the company's iconic brews in a new light, such as in a recent ad that stated Miller Lite has fewer calories than a glass of white wine. MillerCoors is also rolling out new drinks that aren't beer, such as Henry's Hard Sparkling Water and Cape Line Sparkling Cocktails.
As millennials and Gen Z ditch beer, MillerCoors is trying to find new ways to win them back. MillerCoors CMO Michelle St. Jacques is presenting the company's iconic brews in a new light, such as in a recent ad that stated Miller Lite has fewer calories than a glass of white wine. MillerCoors is also rolling out new drinks that aren't beer, such as Henry's Hard Sparkling Water and Cape Line Sparkling Cocktails.