BETTER BUSINESS: Staying away from FaceApp so your data is secure? Too late

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Staying away from FaceApp so your data is secure? Too late | Fin24

Words with Friends came under fire for wanting not only your general location for finding game partners, but yourtargeted ad libraries and, apart from gathering your phone's identifying information, also sends advertisers audio from the microphone. Spinoff games Talking Angela and Talking Ben also access the camera and microphone which, given that we're dealing with children here, doesn't make me feel much better.

The good news was, your audio likely isn't being recorded. The bad news: Facebook doesn't record your voice because it doesn't have to. It has access to vast swathes of purchasable data about its users, including from consumer credit reporting agencies – which have records of income, marital status, legal history, home details, and more.

And I'm not even going to get started on Google, except to say that if you try to download all the data they have on you, it will take around a week and likely amount to hundreds of gigs. There's your location history. Data you deleted. Data you didn't know you stored in the first place. Comments you never knew you left on some random cat video in 2000-and-voetsek. You'll probably be happier not knowing.

"Social media companies assure you that your information is protected, even if your data is sold to marketing companies, since marketers shouldn’t be able to identify you," Swart wrote."Generally, advertisers tell the social media company what demographic they want to target... This is how specific adverts land on your Facebook page. Bottom line: a salesman or stalker won’t visit your house.

 

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