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How Under Armour went from a new hotshot sportswear company taking on Nike to a brand with a wholly uncertain future

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With shares plummeting following a drop in sales, Under Armour is in another rough patch. We traced the rise of fall of the once-dominant brand.

Under Armour, still a leading athletic-wear seller, has fallen into a bit of a rut. Shares of the company fell 15% following the announcement of second-quarter earnings on Tuesday where the company missed revenue forecasts and announced it expects sales to decline in North America throughout 2019. Under Armour has had massive problems in the past, including $1.

Under Armour, still a leading athletic-wear seller, has fallen into a bit of a rut. Shares of the company fell 15% following the announcement of second-quarter earnings on Tuesday where the company missed revenue forecasts and announced it expects sales to decline in North America throughout 2019. Under Armour has had massive problems in the past, including $1.

 

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Plank upset many customers when he praised President Trump in an interview with CNBC, calling him 'a real asset for the country.' - You're seriously asking why sales plummeted in 2017? Apparently the KKK don't buy a lot of workout wear.

They should have used the name 'Under Amour'.

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