A new line of backpacks recently launched by TuffyPacks features various images from Disney films, including the heroes from Avengers, Princess Jasmine from Aladdin, and Belle from Beauty and the Beast. A"Youth Size" of the company’s “Ballistic Shield” line of bulletproof panels was added in 2017 and is designed to keep children safe from most handgun bullets and semi-automatic rounds in the event of an active shooter incident.
TuffyPacks founder and CEO Steve Naremore revealed to The Hollywood Reporter sales of the “Ballistic Shield” carryalls spiked after the mass shootings in El Paso, Texas and Dayton, Ohio.Although Naremore declined to provide specific numbers, he said sales from dealers and off the company website spike by between 300 and 500 percent after a mass shooting. “We have two commas in our sales, if you know what that means,” he claimed. “We’ve been at two commas for a while.
“Our inserts are black and look kind of tactical and ballistic,” he said, adding, “We use licensed fabric, to try to make them more kid-friendly.”