SAU PAOLO - A Brazilian agency which sets the commercial rules of the advertising market has approved a resolution to classify tech companies like Google and Facebook as media companies, a move which could subject digital platforms to the same rules faced by other media.
In its July 16 resolution, it lists for the first time "Internet-Search, Internet-Social, Internet-Video, Internet-Audio, Internet Display and Others" along with magazine and newspaper as Disclosure or Communication Vehicles. Wan-Ifra, a global organisation of the world's press with 3,000 news publishing companies and technology entrepreneurs in its network, said CENP's initiative had the support of its member, the Brazilian Newspaper Association.
"The international recognition that our advertising has is largely due to the competitive, fair, harmonious, transparent and safe operation of the Brazilian market," Mr Barsotti was quoted as saying by Wan-Ifra in its blog.
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