from Farfetch and Nicola Bulgari earlier this year. Both of these happened near The Modist’s anniversary, marking each new year of business with another chapter that builds on what the team has been creating.
The Modist customer, just like the modest shopper, is not just one thing. “Obviously, modesty is a very relevant thing and a part of her lifestyle. But we knew that our customer was going to be very diverse—that she would be across age groups, across backgrounds and nationalities and religions and sizes,” Guenez says. That has been true since day one.
Guenez’s background has always been in business—it’s what she studied and what she spent over a decade doing. However, before The Modist, her focus had been on private equity, partnership building, and brand building, not investing and fund-raising. “Yes, I'm very literate when it comes to finance, but I had never pitched in my life before The Modist,” she says.
With this recent injection of capital, Guenez anticipates an acceleration in The Modist’s growth. The company has offices in London and in Dubai, and it continues to sign on new brands and release capsule collections with buzzy designers . Moreover, it pushes the mainstream’s perception of what modesty, luxury, and modest luxury look like, all while proving that the market means big business.