On Politics and Party Dresses—Prabal Gurung Reflects on His First 10 Years in Business

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On the runway next week, prabalgurung will celebrate his 10th anniversary in business with a runway show that asks the question “Who gets to be an American?” Here, Gurung reflects on designing for 'the thinking man’s sex symbol' for a decade.

started wearing my dresses right away. Demi even tweeted, “New designer to watch.” I called my mom in Nepal and I said, “Mom, all these actresses are wearing my designs.” And she said, “That’s great. Congratulations. But, you know, you should think about the First Lady Michelle Obama. When you dress her, let’s have a conversation.” Well, almost a year later Mrs.

Because of Michelle Obama and the other celebrities, my Target collaboration happened. That, to me, was really incredible, because it allowed me to reach millions of people. But even more important was my collaboration with Lane Bryant. I remember the clincher for me. It was the day of the Victoria’s Secret show. A lot of the models in the show are my friends, and we were texting back and forth about the show.

After I started the foundation, that’s when it got to me that I no longer need to be apologetic about caring about issues besides the hemline of a dress. When Hillary Clinton “lost,” [uses air quotes] we were at the Javits Center and it felt like a funeral. I just could not shake it off. Two weeks before the [Fall 2017 show in February], I sat my team down and I said, “Listen, this is not what I feel.

 

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DesignCULT_01 prabalgurung fashion nyfw DesignCULT Academic Fraternity for Lifestyle DESIGN & Social ACTIVISM | publicdomain NASA (google it)

prabalgurung Fashion isn't like the real world and that's why I love it. Today too many people live in the dark lit world of what they believe to be reality. But... there is, unseen by most, an underworld, a place that is just as real, but not as dim...a 'Lightside' DesignCULT Fashion

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