by Phil Knight, the founder of Nike Inc. I recommend that any person with a business dream read the book because, through his story, Knight relays the many trials and tribulations entrepreneurs experience until they get to the top.
It’s one thing for you to be the visionary of your enterprise but to win you also need to have an implementor who will live out what you have imagined and add to that dream through feedback on how you can further progress and do better. The relationship that Knight had with his first employee, Jeff Johnson, is worth a mention.
So, to win in the marketplace, ensure that you always lead with the value you bring to the table — be it the product or service you’re offering.Life is moving faster for most if not all of us. We often find ourselves juggling too many balls and this leads to a loss of focus. Don’t spread yourself too thin. Commit to a main cause, which is to please your customers and keep your suppliers and partners satisfied always.
A borderline obsession with getting it right is critical to winning in today’s congested marketplace. The results you bring to the table reflect how far you will go to bring nothing but your absolute best to the fore. Your best should in turn result in your client always having a smile on their face.You can’t get ahead without taking risks. Big ones, too.
I must admit that taking risks should come with a strong disclaimer. Don’t take gigantic risks that will leave you in a worse-off position than where you started. Take risks but ensure they’re informed by a strong body of evidence on the potential outcomes.In as much as many people believe that they appoint themselves captain because they were born to lead, this isn’t so. It takes a village to raise a child. The same must apply to a business because they thrive on nurturing.
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