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The CEO of Ace Hardware explains how his company, which boasts more stores than Home Depot and Lowe's combined, is going all in on the 'do-it-for-me' market

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Ace Hardware CEO John Venhuizen told Business Insider that customers have been 'basically begging' the company to make this move.

Ace Hardware announced its acquisition of Handyman Matters, a home repair services franchise, on Friday. CEO John Venhuizen told Business Insider that his hardware cooperative is looking to tap into the"do it for me" market. Venhuizen said that Ace Hardware customers have been"basically begging" the company to delve into the home improvement services sector. Visit Business Insider's homepage for more stories.

Ace Hardware announced its acquisition of Handyman Matters, a home repair services franchise, on Friday. CEO John Venhuizen told Business Insider that his hardware cooperative is looking to tap into the"do it for me" market. Venhuizen said that Ace Hardware customers have been"basically begging" the company to delve into the home improvement services sector. Visit Business Insider's homepage for more stories.

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