Google's ad business will be scrutinized like never before in antitrust investigation

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A new report said investigators are asking Google to provide explanations and documents related to online advertising.

Texas Attorney General Ken Paxton said

Google's ads business is sprawling. According to eMarketer, Google will reach a milestone of surpassing 20% of all U.S. ad spending both online and offline this year. Google captures 74.6% of U.S. search ad spending. And the company is expected to lead the U.S. digital ad market with a 37.2% share, totaling $48.05 billion this year. Facebook is second with a 22.1% share, eMarketer said.

"I think regulators are more prepared to understand why some of these issues are problematic," he told CNBC.

 

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