Need Cash? Companies Are Considering Magazine Subscriptions and Phone Bills When Making Loans

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Applying for a loan? Lenders might consider some unusual things about you, like whether you pay your phone bill on time or eat out a lot.

For decades, banks and other financiers have relied primarily on consumers’ borrowing history to make lending decisions.

Now revenue-hungry companies are considering metrics both mundane and peculiar, like whether applicants shop at discount stores, subscribe to magazines or pay their phone bills on time.

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