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Best Buy could have a $46 billion opportunity in healthcare. Here's how Morgan Stanley thinks the consumer-tech giant will attack the massive market.

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Morgan Stanley says Best Buy's healthcare strategy could yield up to $46 billion. Here's how the consumer-tech giant plans to win a slice of the $3.5 trillion industry.

, the consumer electronics giant, is entering the US healthcare market by focusing on using technology to help care for seniors. And analysts at Morgan Stanley think the company will reveal new details about its ambitions at an investor event on Wednesday.

Walmart, for instance, is planning to build health clinics to offer a breadth of services conveniently and at cheaper prices than its rivals. In 2018, That focus on technology for seniors helps Best Buy stand apart from other firms exploring health clinics or new ways to dispense medication.US Census Bureau

Looking at long-term growth, the analysts note that Best Buy serves seniors who want to live at home as well as their caregivers. The company could also benefit by convincing insurers to pay for some of its services, the analysts said.

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