. No longer reserved for big spenders or VIP editors, retail’s new approach is distinctly democratic: first come, first served, and available to all.
“We are always trying to amaze, amuse and surprise our customers,” explains Sebastian Manes, Selfridges’ buying and merchandising director, who has overseen installations including a fully operational in-store skate bowl and a bodega staffed by. “We pride ourselves on an environment that feels warm and inviting, and believe that every single customer deserves the same great experience.