classical accessories, rebirthing the brand’s heritage with a modern update. Artistic director of Louis Vuitton’s menswear, Virgil Abloh returned to the archives remodelling three bags. The Steamer, conceived in 1901 has been reconfigured into a more elegant business bag while the Soft Trunk, a staple of the brand’s iconography has adopted a more supple form, fitting to the frame of the body more and also available in a miniature version.
The transformation emulates Abloh’s signature for the season, “riveted flowers” offering a new identity for menswear accessories and alluding to contemporary masculinity.PRADA PROMOTES SUSTAINABLE NYLON WITH A DOCUMENTARY MINI-SERIESRe-Nylon initiation harnesses raw materials such as fishing nets and plastic ocean waste and are turned into ECONYL, a recyclable fibre. Prada aims to regenerate the use of nylon by 2021, converting all of their nylon use across the Prada Group.