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Netflix had a big 'money' success in almost every non-English speaking market

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Netflix chief content officer Ted Sarandos referred to the 'phenomenal success' of a single show in overseas markets in Q3 as the streaming giant looks to international as a key to future subscriber growth.

The Netflix series "La Casa De Papel" known as "Money Heist" in English was watched by 44 million households in its first four weeks across non-English language territories.As price increases, market saturation and new streaming competition in the U.S. pressure domestic growth, Netflix and Wall Street are expecting more from international markets.

Netflix has had success with original local language content in 17 different countries and chief among the big international push is "La Casa de Papel" known as "Money Heist" in English. The show, which follows a group of bank robbers carrying out big time heists in Spain, saw the group coming back together to steal gold from the Bank of Spain in its most recent season. The Álex Pina written show has quickly become Netflix's biggest success outside of the U.S.

 

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Please can we stop exporting the worst of our culture already. Girls are doing duckface expressions all over the world now. We should try and contain ducklipitis.

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