Meet the Netflix of the car industry

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Lynk & Co would like to challenge the conventional auto industry by proposing a new way to buy, own and use cars. Created three years ago and about to launch in Europe, this new marque joins the ever-expanding Geely Auto Group \u2013\u00a0the Chinese car giant with a portfolio that includes...

will be adjusted to the European market. We have tested the design in customer-focused groups, and the reactions have been positive.

W*: Does the subscription include the elements to support electric drive – the charging points and so on?Absolutely. We offer charging, parking but also servicing, which is included in the subscription. You don’t get an iPhone and then after four months have to send it to Apple to be serviced! Which is what essentially happens withW*: You say your Lynk & Co stores will be more about experiential retail.Yes, we are offering a lifestyle.

W*: Will the centres be different according to the host city from Amsterdam to London, Milan, Berlin and Barcelona?You will recognise this is a Lynk & Co store, but the spaces will look very different in each city because we will involve local players. You will see with the Amsterdam store next year.W*: Do you see the success model here then feeding back to the Lynk & Co Chinese model – this is after all a very fast-moving society?You are right, it is shocking how fast China moves on.

 

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