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Facebook sees TikTok as a threat, but Snapchat CEO sees it as a friend - Business Insider

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Facebook sees TikTok as a growing threat, but Evan Spiegel says Snapchat views it as a 'friend'

is a friend or foe to Snapchat, Snap cofounder and CEO Evan Spiegel gave a definitive answer: "Friend." He also said TikTok is contributing to an increase in the amount of time people are spending on mobile devices, which is good news for Snapchat.

An analyst had a pointed question for Snap cofounder and CEO Evan Spiegel during the company's Q3 earnings call Tuesday: "Is TikTok friend or foe?"The response marks a different outlook from other social media giants, which have reacted to the meteoric rise of the Chinese video-sharing app with concern. Mark Zuckerberg described TikTok as one of Facebook's emerging competitorsSpiegel cited a few reasons to call TikTok a friend.

 

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