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Amazon Will Make Amazon Fresh Free, Moving To Strengthen Its Lead In The Online Grocery Market

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Amazon’s Prime members, in more than 2,000 U.S. cities, will have the option of getting perishable items and household essentials delivered to them in 2 hours for free through Amazon Fresh and the Amazon-acquired Whole Foods

Share to twitterAmazon just dropped the $14.99 Amazon Fresh monthly fee, a move that's expected to increase use ofSmith Collection/Gado/Getty Imagesthat took a big bite out of its profit, Amazon has taken its bid to hook Prime members up a notch: It just dropped the $14.99 monthly fee for the Amazon Fresh grocery delivery service.

Existing Amazon Fresh and Whole Foods delivery customers will first get the invite to the service, which recently expanded to cities including Las Vegas, Nashville and Orlando, Amazon said. Why is pleasing Prime members so crucial? Amazon’s U.S. Prime membership expanded to 105 million at the end of June to represent about three-fifths of its shoppers, the research firm Consumer Intelligence Research Partners estimated.Similar to Amazon’s one-day shipping rollout, the new perk may change Amazon customers’ shopping behavior and help increase orders and their spending amount.

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Anytime soon in India too ?

I think this is already a thing...

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