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Altria writes down Juul investment by $4.5 billion amid vaping crackdown

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The tobacco giant said no single factor led to the charge, but it did cite the increasing regulatory pressure on vaping.

Tobacco giant Altria said it wrote down its investment in e-cigarette maker Juul by $4.5 billion during the third quarter. The company said no one factor led to the charge, but it did cite the rising regulatory pressure on vaping and flavored e-cigarettes. Altria purchased a 35% stake in Juul last year for $12.8 billion, valuing the company at $38 billion. Watch Altria trade live on Markets Insider. Altria, the owner of Marlboro, wrote down its investment in e-cigarette maker Juul by $4.

Tobacco giant Altria said it wrote down its investment in e-cigarette maker Juul by $4.5 billion during the third quarter. The company said no one factor led to the charge, but it did cite the rising regulatory pressure on vaping and flavored e-cigarettes. Altria purchased a 35% stake in Juul last year for $12.8 billion, valuing the company at $38 billion. Watch Altria trade live on Markets Insider. Altria, the owner of Marlboro, wrote down its investment in e-cigarette maker Juul by $4.

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