Fiat Chrysler, Peugeot Take Aim at New Industry Pressures

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Peugeot-Fiat Chrysler deal comes as the global auto industry faces its costliest technological transition in decades

The tie-up would be the biggest car combination since Daimler and Chrysler two decades ago. Smaller deals followed, some of which have worked, like Fiat’s acquisition of Chrysler. But DaimlerChrysler’s messy divorce triggered an industry-wide reevaluation of the merits of big, full-blown mergers.

 

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Fiat Chrysler Gets Second Chance at Merger, This Time With PeugeotJohn Elkann, chairman of Fiat Chrysler, learned a lesson from the Italian-American car maker’s longtime CEO, who died last year: Merge and grow, or fade into irrelevance. Italian technology marries French industrial expertise...what could possibly go wrong?
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