11 Disruptive Questions The Millennials’ Singles’ Day Poses For Your Retirement And For Business

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What's good for Alibaba may not be good for your retirement and many businesses. Singles' Day, now the biggest sales day on the planet, reflects a growing trend of singledom and may mean trouble ahead for how we live in retirement and for industries that rely on multi-person households.

3. Who will you buy luxury gifts for? Singles’ Day certainly shows that people are willing to buy things, but will they buy luxury? Will luxury brands begin crafting a new vision of the virtue of in contrast to decades of sales based upon treating that special someone as well as marking engagements and anniversaries? Perhaps a whole new socially acceptable celebration of buying your own watch for your retirement will become a new normal.

5. Will being a pet parent mean more than ever? If a partner is not moving in, will pets become your significant other in youth and later life, thereby getting an even bigger boost of wallet share? 9. How will you finance retirement alone? Having a partner may increase household consumption and costs – but it may also provide more income and retirement savings. The longevity risk of ones life span outliving ones wealth span may be greater for lifelong singles.

 

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I thought 11/11 was Veterans Day.

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