Inside Google's ongoing struggle to crack the hardware market

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Through acquisitions, partnerships and internal design and development, Google has stitched together a line of hardware products that we see in advertising but not in the company's financials. Watch CNBC's in-depth video on Google's hardware business.

hardware business is really confusing. It considers companies like Samsung both a partner on Android and a competitor when it comes to phones. It uses the Nexus brand for the Nexus One and Nexus Q, the Chrome name on Chromebooks and Chromecast, and the Pixel moniker for the Pixel 4 and PixelBook Go.

Only a few of these products have proven successful, and Google's parent company, Alphabet, doesn't make much money from hardware despite its roughly $900 billion market capitalization. Through acquisitions, partnerships and internal design and development, Google has stitched together a product line that makes the company's complete vision hard to see.

 

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The Creepy Line

That is nothing new. Samsung competes against Apple phones but supplies Apple with phone screens and memory chips.

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