Google enters battle for cloud gaming market

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SAN FRANCISCO -- Ever-expanding Google becomes a gaming company Tuesday with the launch of its Stadia cloud service that lets people play console-quality video games on a web browser or smartphone.

The internet giant hopes to break into the growing $135-billion global video game industry with cloud technology that could broaden audiences attracted by rich new features.

"All of these new services are merely pointing out that we don't need sophisticated hardware in the home to access entertainment," said Wedbush Securities equity research managing director Michael Pachter.Each kit contains a Stadia controller and a pendant-shaped Chromecast Ultra wireless connection device that plugs into television sets.It also works with Google-made Pixel smartphones from the second-generation onward, and on televisions.

Subscribers will be able to buy games that will be hosted at Google data-centers, but some free games will be available to subscribers, starting with "Destiny 2: The Collection." Being able to play without lags or interruptions is paramount to gamers, and flawed internet connections could cause frustration. Internet speed will also determine how rich in-game graphics can be.

"From what I have seen, their plans are too deep; they are too good, and they are too invested," Early said. "They are not calling it quits any time soon.""If there is a one-day problem at launch, it isn't the end of the world; it isn't even close," he said, stressing the potential for Stadia to let people play without investing in consoles.

 

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