Mercedes-Benz Malaysia all set for premium market

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NSTcarsbikesandtrucks: Despite already having a strong brand presence in the country, the company is determined to maintain its position as the No. 1 premium brand in terms of sales figure.

Mercedes-Benz Malaysia , however, is keen to better cater to these customers. Despite having a strong brand presence in the country, the company is determined to maintain its position as the No. 1 premium brand in terms of sales figure.

Jopp took up the position in July. Previously, he had been spearheading a similar division in Mercedes-Benz India Pte Ltd for close to three years. “The Mercedes-AMG GT is the top of our portfolio, the cars are very exciting to drive and experience.” “In our portfolio, they are finely differentiated in terms of pricing, equipment and package. We feel that the GT C — while not as radical as the GT R — it is a high emotional product and more emotional than the base GT.”Jopp also noted that from its experience with customers in Malaysia, those who would go for these kind of cars tend to want the best offering available. However, MBM has yet to plan the roadster version of the AMG GTs.

 

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