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ThreeKit: 3D photography startup funding by former NFL star and Salesforce - Business Insider

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ThreeKit uses Hollywood style special effects to disrupt traditional photography.

The company raised the funding from Shasta Ventures, Salesforce Ventures, serial entrepreneur and investor Godard Abel, and former San Francisco 49ers quarterback Steve Young.

Houston worked on the CGI and special effects for films including "Titanic" and the "Harry Potter" and "The Avengers" franchises in the past and now serves as the company's CTO. ThreeKit has raised $30 million to-date.Salesforce Ventures' portfolio companies receive funding, alongside access to Salesforce's massive cloud ecosystem and guidance from the firm's innovators and executives.

"ThreeKit's integration with Salesforce Commerce Cloud enables companies to seamlessly embed interactive 3D models into their websites, providing customers with unparalleled immersive commerce experiences," said Matt Garratt, Managing Partner at Salesforce Ventures. For example, furniture retailer Crate & Barrel used Threekit to create more than three million images of their sofas and tables, allowing them to put a much larger portion of their catalogue on their website faster than regular photography could have accomplished.

Abel, who previously cofounded BigMachines and pricing software SteelBrick , also backed the company's seed round.

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