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Adtech company IgnitionOne further cuts headcount as two more clients report unpaid bills - Business Insider

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Adtech company IgnitionOne further cuts headcount as two more clients report unpaid bills

this past week, including senior salespeople, sources told Business Insider.

The cuts come after martech company Zeta Global acquired IgnitionOne's demand-side platform in September and some of its small and mid-size accounts. About 15 IgnitionOne employees joined Zeta Global at the time.One is Progress Partners, an investment firm.

A source at one of the adtech companies said it's owed more than $1 million in ad inventory, leading the adtech company to cut off ad spend managed by IgnitionOne in the past month. The layoffs are another example of how adtech companies have struggled to pivot into new businesses, particularly ones that specialize in media buying.

The adtech company source compared the sell-off of IgnitionOne to Sizmek, another adtech company that was sold off in parts to Zeta Global,

 

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