How BlackBerry went from controlling the smartphone market to a phone of the past - Business Insider

Despite being one of the first smartphones, it failed to innovate and became complacent in how theThere was an updated iPhone every year, and other smartphones, like the Motorola Droid, began to hit shelves, while BlackBerry struggled to add new features that appealed to consumers.BlackBerry once reigned as king of the smartphone, selling more than 50 million units at its peak in 2011. The Canadian telecom company was originally named Research in Motion and had tens of millions of customers.

In 1984, two Canadian engineering students, Mike Lazaridis and Douglas Fregin, formed Research in Motion. At first, the company dabbled mostly in random projects: an LED system for GM, a local network for IBM, and even a film-editing system that won an Oscar in 1998. In 1989, the Canadian phone company Rogers contracted RIM to work on its Mobitex network, a system specifically designed for messaging, giving RIM a leg up as an early expert in mobile messaging.

Comparatively, Android and Apple were more top of mind for app developers. BlackBerry wasn't. The phones missed out on a bunch of features that appealed to consumers, like front and back cameras. These shortcomings ultimately led to RIM's downfall. RIM's global market share began a downward spiral, going from 20% in 2009 to less than 5% in 2012. By the time RIM finally released its spec-competitive touch-screen phone in 2013, it was just too late.

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