With only one semester left to graduate from Columbia University, Cami Téllez made a major decision: She was going to drop out of college and start the underwear brand Parade. The then-21-year-old was studying English and Art History, while spending some of her undergraduate years working in the venture capital and start-up space with a focus on emerging direct-to-consumer brands.
The idea for launching an underwear brand came to Téllez in October of 2018 when she met fellow co-founder Jack DeFuria, who has a background in tech, through a student entrepreneurs program. By that following January, Téllez dropped out of school, and the two started to build Parade, researching the market and its consumers through online surveys and a focus group of 3,000.
Singapore Singapore Latest News, Singapore Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Source: wwd - 🏆 24. / 68 Read more »