Alondra Carbajal Shares How She’s Balancing A Full-Time Job And Growing A Sticker Business

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For Carbajal the decision to pursue a small business, alongside her full-time job, is rooted in her own Latinx upbringing and the work ethic her parents instilled in her. Below Carbajal shares more context on how they’ve grown Blank Tag Co, what it’s like working with a partner, and the advice she would give to other Latinxs who want to start a business. Much of Blank Tag Co’s success is rooted in their organic and innovative approaches to promoting the brand.

“We tried these images and worked with a few Latino-meme focused Instagram pages,” explains Carabajal. “Once they posted an image of the stickers, we started selling immediately.”“I've learned that some skills that are indispensable in my full time job may hold me back with Blank Tag Co,” explains Carbajal. “I am very risk averse, which is a great quality to have in HR, but that doesn't always translate well into my Blank Tag Co role.

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