Twitch can avoid a tough 2020 by focusing on how it handles creator contracts - Business Insider

Thanks to their ability to lure streaming stars away from Twitch, emerging video game live-streaming platforms saw tremendous year-over-year growth in 2019.

While Facebook Gaming's and Mixer's trajectories are impressive, it's important to note that they are growing from a much smaller base than incumbents like Twitch and YouTube Gaming, which make up 94% of the market combined. In 2019, the platform saw viewership grow 219% YoY, tripling its market share from 1% in 2018 to 3% in 2019. In 2019, Microsoft's platform saw viewership grow 149% YoY, also tripling its market share from 1% in 2018 to 3% in 2019.

Twitch will have to make adjustments across 2020 in order to stave off the threat posed by its rapidly expanding competitors — and its focus should be on how it handles creator contracts. The gaming giant will need to be more flexible in its approach to gamer contracts, as its rigidity was a main source of complaint among gamers who left the platform.

For instance, Ninja, Twitch's highest-profile departure, said that an inability to make non-gaming content pushed him away from the platform. And Shroud, previously on Twitch, said he wanted a more intimate way to connect with his fans. On the other hand, the smaller players are ensuring allure through offering steady income in the form of exclusivity payouts, and interoperability across some of the world's most popular social networks, along with interconnected gaming systems.

While Twitch remains dominant, it also remains dependent on its gaming stars to produce content that will not only drive viewership but also help it foster social ties across the gaming community. To that end, losing megastars is doubly painful for Twitch, as it loses both viewership hours along with members of the gaming community who might instead spend more time on the platform their favorite gamer now calls home.

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

Retirement saving to be harder in 2020, advice from BlackRock's Rieder - Business InsiderBlackRock's $1.7 trillion bond chief explains why it's about to become much harder to save for retirement — and shares his best advice for doing it successfully Well, apparently both North Korea and Russia are going to kill us with nuclear bombs (so they say). So do I have to save for retirement or not? Many people’s retirement ”plan” is suicide. The current math doesn't work out. Are they going to help or just exploit the desperate?
Source: BusinessInsider - 🏆 729. / 51 Read more »

Why tech companies are updating their privacy policy in time for 2020 - Business InsiderHere's why Facebook, Google, and every other major tech company are updating their privacy policy in time for 2020, and what it means for you Deleting whats app in 2020. Im using Signal signal messenger. No thank you, mark.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Money decisions you can feel good about going into 2020 - Business InsiderIt's common to overspend and overindulge during the holidays, but there's still time to get back on track with good money decisions.
Source: BusinessInsider - 🏆 729. / 51 Read more »

9 hiring trends to look out for in 2020, according to workplace experts - Business InsiderCandidates will be looking for great benefits, like insurance and flexible work perks. And recruiting technology will continue to play a bigger role.
Source: BusinessInsider - 🏆 729. / 51 Read more »

Tesla stock price could surge 23% in 2020 according to one analyst - Business InsiderJed Dorsheimer of Canaccord Genuity, raised his price target to $515 from $375 Thursday, saying electric vehicles will 'only accelerate in 2020.'
Source: BusinessInsider - 🏆 729. / 51 Read more »

Pharma could become more active in direct-to-consumer drug delivery in 2020 - Business InsiderIndustry experts predict that pharma companies will become more active acquirers of direct-to-consumer drug delivery upstarts in 2020.
Source: BusinessInsider - 🏆 729. / 51 Read more »