10 notable retail companies that defined the 2010s - Business Insider

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When we look back on the 2010s, we'll remember these 10 notable companies for their impressive sales, commitments to larger social values, innovative products, and industry-wide impact

Though Google opened the 2010s with the Nexus smartphone, it was the Pixel, first released in 2016, that put Google's name squarely on the map of phones worth buying. In the past, Google worked in partnership with other developers such as HTC to design its phones, but the Pixel line was Google's first phone to be developed and designed in-house. And with a new SVP of devices and services on board, the company was well-equipped to make its mark in the world of smartphones and beyond.

The phones overall have received mixed reviews over the years, but one thing most critics can agree on is that the and makes the Pixel the perfect phone for photo enthusiasts. Photo storage service Google Photos, now separated from Google+, has made it easy for users to store, organize, and share all these photos for free.

It's worth mentioning that 2016 was a particularly important year because that was when Google introduced its. It's now conveniently integrated into many Android and Google devices to perform tasks such as scheduling alarms, looking up directions, and much more. The Google Home family of devices, in particular, has been a major extension of the Google Assistant. Google's

solution is a competitive alternative to Amazon's Echo and helps homeowners who are Google fans integrate the utility and convenience of Google into everyday life.

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