PopSugar Brings Back Play/Ground as Events Business Grows

PopSugar is bringing its annual festival Play/Ground back for a third year, and the business of the event is starting to take shape.

“The first year was definitely an investment,” Sugar said. “Year two was a break-even and this year we feel like we’ll be making great money from it.” “There’s a community building around it; people on Instagram are already asking what the dates are this year so they can plan,” Sugar said. “As a company, we definitely see how we can do more of these, we’re capable of building off this Play/Ground intellectual property.”

“That’s what’s so exciting, we’ve built this place that brands are really enjoying,” Sugar said. “There is an education process though as well, because bands don’t see a technical return on investment like they would with a banner ad.”

Singapore Singapore Latest News, Singapore Singapore Headlines

Similar News:You can also read news stories similar to this one that we have collected from other news sources.

US-China phase one deal brings some market relief, but experts warn uncertainty remainsU.S. and China signed the agreement Wednesday after slapping tariffs on each other's goods for almost two years. China will do anything to save its currency Experts? Let me know when only certainty remains.
Source: CNBC - 🏆 12. / 72 Read more »