While large brands have jumped on the boat and typically reserve a budget for influencer marketing, smaller businesses can benefit significantly from it as well — if they play it right. "Influencers put word-of-mouth on steroids," Gagliese told Business Insider. "When an influencer talks about a brand — especially startup brands that don't already have a lot of recognition — it's just like a third-party validation that something is good.
And influencer marketing is especially important for business owners who are hoping to reach a younger audience, Gagliese said. When selecting influencers to partner with, it's important to recognize where their audience is. Many influencers don't have all of their audience in one specific area, Gagliese explained. "Let's say you're Tom's Bake Shop in New York and you want to get into influencer marketing," Gagliese said.
"With the bigger brands, it's like yes: I drink Bud Light, I like Bud Light," Gagliese said of his process of working with influencers. "With the smaller brands, we send influencers the product and say, 'Hey, try this, if you like it, we'll move forward.'" Let's say you want to partner with a woman influencer to sell swimsuits. "If, for instance, her following is 98% male, it would not be effective to promote women's swimwear through her platform," Gagliese explained.
We have summarized this news so that you can read it quickly. If you are interested in the news, you can read the full text here. Read more:
Singapore Singapore Latest News, Singapore Singapore Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
YouTube and influencer business trends newsletter February 13 - Business InsiderThis week's rundown includes how much influencers get paid for sponsored posts and the main ways a 22-year-old beauty influencer makes money.
Source: BusinessInsider - 🏆 729. / 51 Read more »
T-Mobile-Sprint merger just cleared its last hurdle - Business Insider - Business InsiderThe formation of New T-Mobile amid a time of flux in the US wireless market will have wide-ranging consequences for the US telecommunications space. I have been with t-mobile for 15 years hopefully they won't start acting like sprint or I am gone
Source: BusinessInsider - 🏆 729. / 51 Read more »
Netflix is investing in kids content - Business Insider - Business InsiderGreater investment in kids content from Netflix could cause even more young viewers to migrate away from ad-supported environments Does that mean NetflixFilm will cut back on all the pro-pot exposure in the rest of their programming? Every other show someone is toking up or worse, pretending its harmless. It's out of control. 👎 I think this is a necessary strategy to beat Disney+. Let's be honest, no one but kids is really using Disney+, and if Netflix wants to keep parents using their platform they need to make content kids wanna watch and can watch ElRodrigo69 are you ready? kiddo 3
Source: BusinessInsider - 🏆 729. / 51 Read more »
Bank of America's Merrill Lynch business creating new national role - Business InsiderMerrill Lynch just created a new role to oversee its 100-plus markets for US financial advisers and address a 'substantial difference' in performance around the country
Source: BusinessInsider - 🏆 729. / 51 Read more »
Apple just hired a Warner Music executive to oversee its growing music business - Business InsiderWarner Music Group veteran Jeff Bronikowski said in a LinkedIn post late that he has joined Apple Inc as global head of strategic music initiatives.
Source: BusinessInsider - 🏆 729. / 51 Read more »
The best business lessons from self-made millionaire Madam CJ Walker - Business Insider3 marketing secrets America's first self-made female millionaire used 100 years ago to build a beauty-product empire can still be used by entrepreneurs today
Source: BusinessInsider - 🏆 729. / 51 Read more »