Sunday, 23 Feb 2020 07:16 PM MYT
Tourism Malaysia director-general Datuk Musa Yusof said many were still unaware of this form of tourism which was now in high demand especially for Malaysia, home to diverse flora and fauna as well as tropical rainforests. “These nature lovers are willing to pay extra for what they consider as conservation fund to ensure that the country will continue to maintain environmental sustainability,” he told Bernama in an exclusive interview recently.
Musa said in terms of promoting experiential tourism, it could be done through word-of-mouth testimonials which were more cost-effective. Musa said that among the best ways to experience “authentic” Malaysian life was by participating in homestay programmes and staying with host families in villages.