One solution to ensure uninterrupted service is redundant internet.
Without that connection, emails can't be read or responded to, customer and company data may be inaccessible, and staff can be left scrambling in a virtual void. Clients then get frustrated, especially if they can't connect to your site or get the customer service they need. If delays happen too many times, they're likely to take their business elsewhere.
That research also shows that the brunt of the loss will be felt by the smallest businesses that overwhelmingly do not have internet backup solutions in place. These businesses will lose $22 billion in productivity – the equivalent of just over $4,500 per year per business establishment. Add in reputational costs — customers could see an interruption as a sign of sloppiness — and lost profits could be well into the tens or hundreds of thousands for small companies.
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