How coronavirus could permanently change the movie industry

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The distinction between a theatrical and a digital release is disappearing as theaters shut down. This could fundamentally changes studios' leverage in negotiations with theater chains, permanently alter consumer behavior and raise the bar significantly for going out to the movies.

: Pixar's "Onward" will be available to buy digitally for $19.99 beginning Friday evening, and then will launch on the Disney+ subscription service on April 3 in the U.S. It's been just two weeks since "Onward'" debuted in theaters — typically it would be another two and a half months before the film is available to watch at home via purchase or rental.

The closure of major theater chains across the country is driving studios to break what's known in the industry as the "window" – the three-month period between when a movie hits the big screen, and when it's offered for video on demand purchase or rental, and then on streaming devices. For years, many of the studios and theater chains have been locked in a battle over shortening the window: doing so would enable studios to tap into awareness from a theatrical release as well as the value of theatrical marketing dollars to drive downloads or rentals.

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drboycewatkins1 Are the movies gonna be good for a change 🙄

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