How Fashionphile Is Running Their Business During a Pandemic

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“Even if people are not really buying, sometimes scrolling mindlessly through pretty things helps. We're happy to give people that.”

How Fashionphile's Sarah Davis Got Her StartAs a full-time law student in the late ‘90s, Sarah Davis found moon-lighting as an eBay vendor could earn her some extra cash, offsetting the burden of steep tuition and living expenses. She began selling old pairs of Gap overalls and Doc Martens that she no longer wore. “I was shocked that people were willing to spend money on things I was getting rid of!” she says now.

After graduation, Davis pivoted from law, instead following her passion of selling second hand luxury accessories full-time. Those early days of eBay selling taught her that taking a chance on the unknown can often reap rewards. She launched her sitein 1999. “I chose to start and grow this business the old-fashioned way: fully bootstrapped with no outside investment. I maxed out my personal credit cards and invested every dollar I made back into the business,” says Davis.

“You can walk up to the Fashionphile counter, drop off a couple bags, a belt, and a pair of shoes—whatever you've got—and then you go shop, or you go to the cafe and have lunch with your girlfriends, and you'll get an alert on your phone that says you have $3,000 waiting for you,” explains Davis. If you spend that money in Neiman Marcus, they'll give you 10 percent more.

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