, who is based in Tel Aviv but has close ties with executives across the world — aided its regular In-TV conference in Jerusalem — told Deadline how the company tore up its local linear schedule – helped by huge ratings for– as well as navigated the international challenges brought on by the outbreak.: We had a Jewish holiday, Purim, which was on March 9, and even before there was a lockdown, we realized something was going on and we have to change.
We were having our Passover, having our Seder. It is, in terms of family, more than Christmas. The whole notion is that the whole family is together. So, it’s very strange. What we did, for the first time, was a live Seder, with many celebrities congratulating and reading from the Passover. The prime minister and president pitched in. We felt that we need to be company for many families and old people who are alone, small families that will miss being part of something.