Her career in sports began during college in the Athletics marketing department. In her last year of college, she asked one of the university’s football players if she could be his personal assistant and help him build out his brand. She then moved to Atlanta, where she served as Devonta Freeman’s manager once he was drafted into the NFL by the Atlanta Falcons. Additionally, she worked with a couple of other players from the team as well.
The marketing campaigns Gayle created during Freeman’s rookie season prepared her for his second and third season when he became popular throughout the NFL. She handled his brand image as he became a two-time Pro Bowl player and played in the Super Bowl. “Because of his on-field performance,” she explains, “and because of the past experience we had with doing marketing, I started doing pitches and started reaching out.
Through her unique and diverse roster, she became known throughout the industry as the first black woman representing NFL and MLS players independently. “I do not work with a contract agent in order to represent players,” Gayle explains. “I represent them on my own. We do not do contract work; we only do sports marketing. We’re responsible for all endorsements, appearances, philanthropy, brand building, etc. We work on that separately independently.