Cameron Russell and Aine Campbell Imagine a Kinder Fashion Industry

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“Our hope is that people will choose to be as sustainable as possible even if it means losing profit or completely reimagining their business or doing something else”: Cameron Russell and Aine Campbell on their hope for a kinder fashion industry.

If the coronavirus hadn’t become a pandemic and people were still able to gather in large groups, model-activists Cameron Russell and Aine Campbell would have been pushing to have 7000 New York fashion industry workers come together as part of a Sunrise Movement earth day protest. The protest was inspired by the research done by Erica Chenoweth, a political scientist who found that no social movement has failed when 3.5 percent of the population joins the cause.

“The fashion industry has so many young women who are not perceived as powerful, but there’s an incredible precedent of what we can make happen,” Russell told me over the phone. She was speaking about the Sunrise Movement’s Earth Day planned strike for climate justice, which creates an interesting historic parallel because garment workers supported and advanced the New Deal decades ago. But in some ways, the pair easily adapted to the protest’s cancellation. All programming has moved online.

And they see the covid pandemic as an opportunity to shift more norms, no matter how bleak it seems right now. At present, many garment workers are not being paid as fast fashion companies cancel orders, and even the big brands are struggling. Analysts forecast that 100,000 stores could close in the next five years and clothing sales decreased by half last month.

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I fully respect, support and admire this. I do however challenge the lack of plus size and regular sized woman on catwalks before lockdown. I don't wish to be hateful as I absolutely loved the article, I just hope the love continues on other fronts too.

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