The chain has over 376,000 followers on the platform and has amassed almost 3 million combined likes on its posts.
With over 376,000 followers and almost 3 million combined likes on its posts, the Mexican fast-food chain is one of the most prominent brands on the social media platform.in the US, driving over 250,000 video submissions with the campaign's hashtag. The campaign was also correlated with Chipotle's biggest guac day in the chain's history; the chain sold over 802,000 sides of guac that day.
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