Our goal is to create a seamless relationship between digital service providers, artistes and their fans.A&R, the short form of ‘Artiste and Repertoire’, is an individual responsible for talent scouting and overseeing the artistic development of recording artistes and songwriters in a record label or music publishing company. My main objectives as an A&R is to scout for talented artistes, groom them and create opportunities for them to get their music heard.
I also handled A&R for Vector’s latest body of work, ‘Vibes before Teslim: The Journey to Self Discovery’. It made it to number one of the hip hop album category on Apple Music and has had over three million streams since its release in November 2019. A&Rs are the backbones of the music industry. We scout for talents, see through the recording process and determine the music collaborations to be made. Also, we ensure the songs and the artistes behind them have maximum exposure. Personally, I think A&R is the most important aspect of the music business and soon, the world will see that.As a music consultant, I create career plans for artistes. I coach them on performing and also help with the recording process.
We haven’t, but awareness about digital streaming is fast spreading and I’m glad about that. I spoke about it at the Social Media Week in Lagos earlier in the year.My company is focused on not just distribution and marketing but we’re also focused on grooming artistes. We are not all about artistes. We have different departments such as Playlist, Distribution, Marketing, Content Creation, that are run strictly by youths with little experience.
That is what it should be because business is built by people
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