The travel industry is going local

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Many people still dream of escaping their homes, but for less distant destinations

IT IS A difficult time for jet-setters. Since much of the world went into lockdown to slow the spread of covid-19, international travel has plunged. The global capacity of aircraft currently available to fly is down by 73%, year-over-year, according to OAG, a data firm. Some 164 airlines have grounded their entire fleets; another 91 are using less than 10% of theirs. Travel restrictions, meanwhile, show no signs of going away.

Although travellers cannot globetrot as they did three months ago, many still dream of escaping their homes, but for less distant destinations. According to data compiled by Sojern, an ad-tech firm, global online searches in April for flights departing in the summer have collapsed, but interest in flights scheduled for later in the year has held up better.

Many tourists are opting to travel closer to home. Though destinations popular with foreigners—such as Barcelona, Berlin and Florence—are being avoided, spots more favoured by locals—such as Belfast, Nice and Orlando—are attracting more interest. Some countries’ tourist industries may have to rely on such domestic demand more than others.

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