People are swapping jackets and high heels for sweatshirts and socks and they work from home during the Covid-19 lockdown.
Even central bankers, normally seen in pin-stripes and tailored three-piece suits, have let themselves go. The fashion trend research firm Lyst has also seen a surge in demand for “sweatshirts, sweatpants and shorts”. US sportswear giant Nike was among the favoured brands. “People do not buy a new outfit to stay at home,” Next chief executive Simon Wolfson said last month.
In the United States, Procter & Gamble has reported a sharp increase in sales in Laundry and Household Products division and a slight decline in its Beauty and Shaving lines.
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