2020 US elections could be harder for social platforms than expected - Business Insider

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More political activity moving online, in addition to other pandemic-driven challenges, could make this already difficult election even harder for social platforms

predicted

that the 2020 US elections would act as a sort of "stress test" to gauge how effective these reconciliatory efforts have actually been — or at least how effective the media, regulators, advertisers, and users view them to be. More political activity moving online — plus other pandemic-driven challenges — this already difficult election could become even harder for platforms to handle. For the first time in US history, candidates for seats big and small have lost the ability to go out and canvas, host rallies, and even hold more intimate town halls — and that's pushing them to digital, and mostly social, channels.

While the videoconferencing platform Zoom is one big beneficiary, platforms like YouTube, Twitter and Facebook — and even specific features, like Instagram's IGTV or livestreaming — are also being tapped. This heightened political activity could attract even greater interest from bad actors looking to spread misinformation or otherwise interfere in US politics.

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