Peter Luger Steakhouse in Brooklyn, New York, is the latest exclusive restaurant to make its food more accessible — by offering delivery.
Fine-dining restaurants are benefitting from their reputation for exclusivity: by becoming more accessible, they're opening up the floodgates of demand. Before the pandemic, scoring a seat at Noma was not an easy feat for the common man. Seats at the Copenhagen restaurant helmed by René Redzepi sold out far in advance, and meals, which featured over a dozen courses, cost
Pivoting to more affordable, accessible food opens up the floodgates of demand for a restaurant with an established name and perennial waitlist. Canlis, Alinea, Peter Luger, and Noma are just a handful of the horde of fine-dining restaurants who are opening up their menus to the middle class. Canlis, often considered the most exclusive restaurant in Seattle, was arguably the first of its fine-dining comrades to prove this theory.
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