The big business of LGBTQ+ Pride, and how this year will be different as it goes virtual

June is LGBTQ+ Pride Month, and in the past 50 years, it has grown into a massive money-making machine with an estimated 1,500 Pride events globally. It's become a month when big businesses can show their support for the community and their employees. It's also an opportunity to win over the support of LGBTQ+ consumers by shelling out millions on Pride-related ads, sponsorships and merchandise.

But due to the global Covid-19 pandemic, June 2020 is looking much different. Most Pride organizers have pivoted to virtual platforms. InterPride, the overseeing body for World Pride, is co-producing an international virtual event called Global Pride, which will hit each time zone with new content, performances and speeches made for and by the countries within that time zone.

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A PANDEMIA

Maybe rioters shouldn’t be burning down business in West Hollywood, for one

Uh... black lives still matter. Stop focusing on white peoples problems blm

Who cares, its an issue from the 90s. No one cares

Little did they know the Pride Parade could take place

Shame on you.

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