These companies, being reputed movers and shakers in the fields of fashion, farming, beauty, cannabis, and more, have the visibility and resources to influence how the masses shop for products. This is especially prevalent for burgeoning brands, who are often at the mercy of their seasonal buys to stay afloat. According to James, taking part in this pledge will not only provide much-needed finances to a brand in the short-term, but will cause a ripple effect that will lead to more opportunities.
“Whole Foods if you were to sign on to this pledge, it could immediately drive much needed support to Black farmers,” she wrote. “Banks will be forced to take them seriously because they will be walking in with major purchase orders from Whole Foods. Investors for the very first time will start actively seeking them out. Small businesses can turn into bigger ones. Real investment will start happening in Black businesses which will subsequently be paid forward into our Black communities.
Of course, all this is easier said than done—and James understands that. As someone who runs an independent fashion brand, she is aware that stores need to turn a profit and that buyers rely on margins and projections when placing their orders. Still, there is no excuse to not actively partner with Black-owned entrepreneurs who, too, are aware of best business practices.
“I have sold millions of dollars of product over the years at a business I started with $3500 at a flea market,” she explained. “So I am telling you we can get this figured out. This is an opportunity. It is your opportunity to get in the right side of this.” This content is imported from Instagram. You may be able to find the same content in another format, or you may be able to find more information, at their web site.