American Eagle Outfitters launched a new brand called Unsubscribed, with a single store location in East Hampton, New York.
"Unsubscribed is a slow retail concept. Less deliveries, elevated quality, beautiful design—it's about taking things easy. It's better for us and our environment. The Hamptons in summer serve as a source of relaxation and are the ideal backdrop to debut our consciously-made private label product and partner brands in a minimalist setting," said Jennifer Foyle, Aerie Global Brand President.
The prices at Unsubscribed are also a significant change from the usual for American Eagle Outfitters' brands, which typically offer their products at accessible prices.
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