, author, business coach, and creator of Side Hustle Made Simple, believes there's never been an easier or better time to start a business. "This pause that our universe is having at the moment is making us consider what we really want in the future. Most of us want independence and the freedom and perks that come with owning a business," she says.
Before the COVID-19 pandemic "I don't have time" was the most common excuse for not starting a business, or even just a side hustle. Now, Moore says, between spending more time at home, working remotely, and not commuting, some of us have more time at our disposal.Ask yourself the basic questions When starting a business, Moore suggests leveraging any skills or knowledge you already have. It's important not to discount what you excel in and understand how you can leverage your unique expertise in your business. Some of her ideas include social-media management, coaching, copywriting, or ghostwriting, and teaching , be it fitness classes, languages, meal planning, business skills, home-schooling, or interior design.
Before getting started it's also important to ask yourself, "Is there a market for this? Are other people selling it?" In fact, it's a very good sign when you have competition, Moore says. "It means people are already spending in this area. You don't want to create something brand new where you need to educate a whole marketplace. You want to release something that people already understand and something they're already spending money on.
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